Keeping Up with the Kardashians · US
Kylie Cosmetics
Sold: Makeup
In 2019 Coty paid $600 million for 51% of the brand, about $1.2 billion for the whole company. Retail Dive ↗
Reality shows for business owners
Make your business the show your customers watch
We film a reality show about you and your business, post it every day, and build the pages that turn viewers into customers.
Free 60-minute call. No followers needed.
Call 84-GET-KNOWNA show filmed in
your real business
your real business
Clips on every
app, every day
app, every day
3 websites
under your name
under your name
Watch
How it works, in eight minutes
Why a show, not another ad
Your customers already watch reality TV. Most have never seen you work.
An ad
- Tells people what you sell.
- Gets scrolled past in a second.
- Stops working the day you stop paying.
A show
- Lets people watch who you are.
- Brings them back for the next episode.
- Keeps getting watched after it posts.
People buy from people they understand. Watching you is how they get to know you.
How it works
Three things under your name, each with a job
Communication · your show
Gets attention
A reality show about your real work, cut into clips for Instagram, TikTok, YouTube and Facebook, with the full episodes on your own TV site.
Reality · your story
Sells and teaches
You in your own words: a personal site, your story written down, and the reason a stranger keeps watching.
Affinity · a way to get paid
Delivers
Your offer, your class or your shop, with a checkout that works at two in the morning.
The engine
Short clips find strangers. The show makes them trust you.
The yapping studio
A studio at home and in your car
Lights, a mic and your phone, set up for one or two people. You talk, we cut. It is where the daily clips come from, without a crew.
Every view lands somewhere. This is the order people move in:
- 1ClipsShort videos every day, on every app.
- 2Your showThe full episodes, on your own TV site.
- 3Your storyYour personal site, where they learn who you are.
- 4What you sellYour offer, with a checkout that is always open.
Plus one short format viewers take part in. Mathew's is Scam Check: someone shows him a message, he gives his opinion, and viewers vote.
Where the money comes from
How a show turns into customers
A show does not sell on its own. It moves people through five steps, and each step has a number you can watch.
- 1AttentionClips go out every day. People who never heard of you see your face and your work.You watch: views
- 2TrustThey watch you handle real customers. After a few episodes they know how you work before they ever call.You watch: follows, replies
- 3StoryThey want to see what happens next, so they come back and send an episode to a friend.You watch: return viewers, shares
- 4OfferEvery episode points to one clear next step: book, buy, or join the list.You watch: taps to your page
- 5CustomersSome buy the first week. Most buy after they have watched you for a while.You watch: bookings, sales
Seven ways a show pays a business
More customers
People who found you through a clip, not through an ad you paid for.
Better prices
Someone who has watched you work for weeks argues less about what you charge.
Repeat buyers
Viewers come back for the next episode, and for the next order.
Referrals
An episode is easy to send. "Watch this, it's the place I told you about."
Sponsors and brand deals
Once people watch you, other brands will pay to be in front of them.
Your own products
A class, a kit or merch, sold to people who already like you.
Ads you already own
The clips you shot become your ads, so you stop paying to make new ones.
Run the numbers
Example numbers, not a prediction. The starting values below are made up for a local business so you can see how the math works. Put in your own.
200visits to your page a month
20people leave their name
5new customers a month
$600first sales a month
$2,400what one month of new customers spends over a year
Example numbers, not a prediction. Your results depend on your offer, your price, how often you post and what people think of the show.
What it costs you, honestly
Your time
The shoot days with our crew, plus about ten minutes a day talking to your phone.
An investment
The program has a price. We go over it on the call, along with payment plans.
A few months
Plan on a few months of steady posting before you judge it. A first-week sale is a bonus, not the plan.
A real offer
A show cannot sell something nobody wants. That is why the first 14 days work on your offer before anything is filmed.
We do not promise sales or income.
The season
Five episodes. Each one leaves viewers with one feeling.
Together the five add up to trust. This is the structure we build every season on.
Episode 1
The underdog
Where you started and what was against you.
Episode 2
The special gift
The thing you do that other people can't.
Episode 3
The struggle
A real problem in your business, on camera.
Episode 4
The method
How you do it, step by step, so viewers learn from you.
Episode 5
The payoff
A customer you helped, and what changed for them.
Your first shoot
One shoot, five things to sell with
01
The sizzle
A two-minute trailer of your show, from your real day.
02
The yapping studio
Your home and car set up for daily clips.
03
The infomercial
An eight-minute pitch for your free offer.
04
Ten ads
One for each reason a customer reaches for you.
05
The webinar
A 45-minute talk with 30 slides that teaches, then asks.
The order on the day: we start in a lit studio we book, with the webinar, then the ads, then the infomercial. Then we come to you to set up your studio and film the show.
From first call to a full season
Four steps, in this order
Step 1 · free
The call
An hour on the phone. We hear your story and pitch your show to you.
Step 2 · 14 days
The base
More than 40 pieces built and checked off: your web addresses, your story, your offer, your first ads, and your sizzle.
Step 3 · shoot days
The shoot
The five things above, filmed with you in one trip.
Step 4 · 90 days
The season
One month each for your show, your story and your way to get paid, with a website for each.
It has worked for others
TV has been selling for business owners for decades
Four kinds of TV and video have built businesses. Tap the kind closest to yours. These are famous cases, picked because their numbers are public. They are not typical and they are not a promise. Every number links to where it came from.
Keeping Up with the Kardashians · US
SKIMS
Sold: Shapewear and clothing
Valued at $4 billion in a 2023 funding round. Bloomberg ↗
Duck Dynasty · US
Duck Commander
Sold: Duck calls and hunting gear
At the show's height the family business did more than $10 million a year and sold over a million duck calls a year. Hook & Barrel ↗
Fixer Upper · US
Magnolia
Sold: Home goods, a shop and a destination
Their shop in Waco, Texas drew about 1.6 million visitors in 2017, by the city visitors bureau's estimate. Associated Press ↗
Cake Boss · US
Carlo's Bakery
Sold: Cakes and baked goods
The show took a family bakery in Hoboken to shops in Times Square, Dallas, Orlando, Philadelphia and Las Vegas. Fox Business ↗
The Real Housewives of New York · US
Skinnygirl
Sold: Low-calorie cocktails
Beam bought the spirits brand in 2011, when it already shipped more than 100,000 nine-liter cases a year. Business Wire ↗
Chrisley Knows Best · US
The Chrisley family
Sold: the family itself as a TV brand, plus spin-offs and the kids' own products
The show ran 10 seasons and 204 episodes on USA Network from 2014 to 2023. It led to a talk show, a cooking web series, an iHeartRadio podcast, the spin-off Growing Up Chrisley (2019) and The Chrisleys: Back to Reality (2025). Wikipedia ↗
Savannah Chrisley started her own cosmetics line, Sassy by Savannah, in 2020. Distractify ↗
Hell's Kitchen and his other shows · UK
Gordon Ramsay restaurants
Sold: Restaurants, some named after his shows
His international restaurant business reported £151.8 million in revenue for 2025. Restaurant Online ↗
Shark Tank · US
Scrub Daddy
Sold: Cleaning sponges
About $100,000 in sales in the 18 months before the episode. About $18 million in the same stretch after it. ABC News, 2014 ↗
Shark Tank · US
Scrub Daddy, years later
Sold: Cleaning sponges
$220 million in sales in 2023, the founder told Fortune. Fortune, 2024 ↗
Shark Tank · US
Bombas
Sold: Socks
$600,000 in sales when the episode aired in September 2014. More than $10 million in the time after it. Georgetown McDonough, founder interview ↗
Dragons' Den · UK
Reggae Reggae Sauce
Sold: Barbecue sauce
A follow-up episode reported 40,000 to 50,000 bottles a week. The supermarket had planned on 50,000 in the first year. Wikipedia, citing the BBC follow-up ↗
Infomercial · US
George Foreman grill
Sold: Countertop grills
More than 100 million grills sold. Salton paid $137.5 million in cash and stock for the right to use his name. CNBC ↗
Infomercial · US
Proactiv
Sold: Acne treatment
About $1 billion a year in sales through mall kiosks and infomercials. Bloomberg Businessweek ↗
Infomercial · US
Snuggie
Sold: Blankets with sleeves
More than 20 million sold in less than two years. Allstar press release, PR Newswire ↗
Founder launch video · US
Dollar Shave Club
Sold: Razors by mail
The launch video brought in 12,000 orders the day it went up. Unilever later bought the company for $1 billion. Entrepreneur ↗
Funny product video · US
Squatty Potty
Sold: Toilet stools
30 million views in a week and revenue 600% higher than the company had projected. Entrepreneur ↗
Product demo videos · US
Purple
Sold: Mattresses
The company says its videos helped drive $75 million in online sales in 2016. Marketing Dive ↗
YouTube creator · US
Feastables (MrBeast)
Sold: Chocolate and snacks
About $250 million in sales and more than $20 million in profit in 2024, per documents sent to investors. Fortune, 2025 ↗
Social video community · UK
Gymshark
Sold: Gym clothes
Valued at over £1 billion in its first outside investment in 2020, with more than 12 million followers on social platforms. General Atlantic ↗
Content-led beauty brand · US
Glossier
Sold: Makeup and skincare
Valued at $1.8 billion in a 2021 funding round. Business of Fashion ↗
Branded live event · Austria
Red Bull Stratos
Sold: Energy drinks
More than 8 million people watched one live jump on YouTube at the same moment, a record at the time. The Drum ↗
Why it works
People trust people
In a Nielsen survey of 30,000 people in 60 countries, 83% said they trust recommendations from people they know. Nielsen, 2015 ↗
Watching feels like knowing
A review of 117 studies with 47,647 people found that feeling you know someone you watch is linked to buying what they recommend. University of Jyväskylä ↗
Every one of these businesses got in front of a lot of people at once, with something they could buy that day.
Now in production
Shows we are making with business owners
In production
Always Amazing
Aja · teaches women to start a business
In production
Scam Rescue TV
Mathew · financial safety expert
In production
Wild Mommy Makeovers
Kiki · makeovers for moms
In production
Spiders Ink
Spider · a tattoo shop in Las Vegas
In production
The Gusti Show
Gusti · entertainer and store owner
Questions
What owners ask us first
Do I need followers to start?
No. The show is how you get them. We start from wherever you are today.
I'm not good on camera. Does that matter?
No. We plan every scene with you, and short lessons before the shoot teach you how to talk to the camera.
Is it scripted?
It is your real work and your real life. We plan the scenes and the questions. What you say is yours.
How much of my time does it take?
Plan on full shoot days when we film, then short sessions in your own studio a few times a week. We edit and post.
What kind of business is this for?
Owners who are the face of the business: shops, studios, salons, services, teachers, coaches, estate sale companies. If customers buy from you because of you, it fits.
What does it cost?
The call is free. On the call we show you your show idea and the price for your business.
Start here
Find out what your show would be
One free call. We listen to your story and pitch your show back to you.
Or call us: 84-GET-KNOWN (844-385-6696)
WNA RealityShow.com productionPhoenix, Arizona